Catch Up Lady

Sweet Jesus. Ketchup Packet Campaign Makes You Think Twice About Ketchup.

Via The Daily What, these ketchup packets extolling the dangers of land mines were recently rolled out in New Zealand as part of CALM:  Campaign Against Landmines. 

In case you weren't quite clear on what's going on, the press release clarifies:

Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.

Terribly effective visual there friends, and kudos for the strong call to action (via text or website) on the packet - now we all have something to do while we regain our appetite.  

Patagonia: Selling a Story

From Rob BonDurant, VP of Marketing at Patagonia – from today’s WOMMA Summit.

Patagonia…

• Uses business to inspire and implement solutions to the sustainability crisis
• Believes passion cannot be created
• Is a non profit thinly disguised as a company
• Makes money so they can demonstrate their business model works, and donate more money to their 1% Earth Tax
• Designs its products and communications to adhere to the natural law of simplicity – things are done when there is nothing left to take away
• Always has an answer to “Who we are? How did we get here? Where are we going?”
• Is driven by story telling – it’s the anecdote to logic
• Doesn’t create stories, it just publishes them
• Received 100,000 unsolicited stories and photos from customers last year - that number will double this year
• Is selling a story, a symbol and a badge
• Believes the only limit is imagination – never budget

Patagonia...

• Creates experiences that complement their customers’ journey, versus interrupting them
• Relies on customers motive and intent to keep their brand top of mind
• Uses social media as real time reviews that are shared internally
• Cares a LOT about SEO, user experience, and the online buying path
• Now has more people chatting with them online than calling on the phone
• Is dead focused on getting people to comment and share their experience online

Patagonia...

• Would rather inspire than promote
• Would rather earn credibility than buy it
• Advertises as a last resort

Patagonia...

• Is a30+ year old experiment 

From the Randomly Hilarious Bin

Jesus, it's been so long since I've blogged I wasn't sure I remembered my log in.  So, to ease back into it I wanted to share a couple of laugh out loud hilarious Web sites I've found since I went radio silent.

Oh Crap. My Parents Joined Facebook.  An homage to all of the awkward things parents are wont to do on Facebook while not fully understanding its purpose or rules of engagement.  (Or in the case of the entry below, understanding it a little to well)

Man Babies.  I don't know where this site has been all my life, but you haven't lived until you've checked out this circus - in which baby's heads are photoshopped onto their dad's/grand dad's bodies and vice versa.

 
So, now you know what I've been doing for the last six weeks.  Um, nothing.