The Web 2.0 conference is in full swing in San Francisco this week and there are tons of goodies coming out of it. CNet has a great video highlighting the Top 5 Best in Show for the conference. spock (which is still in Beta) is apparently the run away winner of the show.
According to spock, over 30% of online searches are people related, so the site is effectively a "people search engine" that returns results on an individual by crawling their web presence. A user can search for a person, a group or by associated tags and the search results feature pictures, bios and other content available online. If you claim your profile, you have more weight in determining tags and descriptions. People who have been searched get their own permanent profile page (see screen shot of Bill Clinton's at right). Buzz on the street is that Google is already looking at this one. You can read a more in-depth analysis by Tim O'Reilly HERE.