While I would love to think that Heinz wants to cut out the HFC because, I don't know, it's like one of the worst things you can put in your body, they're actually doing it because of the rising cost of corn. Four years ago, a bushel of corn cost $2, now it costs $6. That increase has resulted in HFC procurement accounting for 10% of the cost of a bottle of Heinz ketchup.
To achieve a sweeter tomato, Heinz is cross-breeding tomatoes, meaning that they produce hybrid seeds through the laborious process of cutting off "the pollen-bearing part of one flower by hand, then dust the flower with pollen from a different plant." The process is refined over several generations and then used commercially - as long as it doesn't sacrifice color, consistency or yield.
I'm seriously convinced that all of my internal organs are pickled by HFC and will probably donate my body to Heinz when I die so they can study the long term effects of ketchup consumption. So I don't care why Heinz is doing this, I think it's great news.
(Side bar, in the NPR story some guy named David Ciesinski "Vice President, Ketchup" is quoted several times. Um, how the hell do I become Vice President of Ketchup? David, call me.)