Via The Daily What, these ketchup packets extolling the dangers of land mines were recently rolled out in New Zealand as part of CALM: Campaign Against Landmines.
In case you weren't quite clear on what's going on, the press release clarifies:
Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.
Terribly effective visual there friends, and kudos for the strong call to action (via text or website) on the packet - now we all have something to do while we regain our appetite.