When I was at SXSW I was introduced to Yim Gnome, a traveling garden gnome who made his way around the country from person to person having interesting experiences and adventures.
Recently Yim teamed up with Whrrl.com (through my home girls at Swarm Collective), and Yim's national and international travels are now officially being documented on the site - which allows you to upload images and text in a story board format in real time. (Effectively you can create a slide show of photos and captions as they are happening, days of waiting until you get home to upload to Flickr or Facebook are gonzo...)
Yim Gnome is an awesome viral experiment that takes many of the principals we apply to generating online WOM and proves them out in the real world. It's all about human to human connection (the physical kind, in this case) and creating something that's fun and quirky enough that people will care to share with others both online and off.
Yim and I chilled with my dad, who was in town for the weekend - click below to see a snapshot of our time with Yim.
Next Yim is headed to my good friend Paul McEnany - I truly can't wait to see what happens next! (PAUL. TAKE. CARE. OF. YIM.)
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