In the last few days I've been catching HELL for not posting to this blog - everyone from my mom, to my bestfriend to a girl I used to work with and haven't seen in two years (hey Claudia!) have all been busting my chops. So before we resume regularly scheduled programming I wanted to highlight some of the my work projects that have been consuming my time of late over at 360 Digital Influence:
Tropicana Trop50 The Juice
The social media ball keeps moving over at PepsiCo - and a few weeks ago Tropicana Trop5o launched The Juice, an online community for women in partnership with BlogHer. The community revolves around the concept of getting more of what you want, and less of what you don't out of life - whether you're focused on nutrition, functional fitness, family, or just optimizing your life overall. So what makes this community different? Each week discussion is kicked off by a video featuring BlogHer co-founder Jory Des Jardins and an expert guest, and the content is truly driven by community generated tips and ideas - from the Tropicana Trop50 spotlight that serves as the inspiration of each episode to the community tips that are featured throughout.
A few weeks ago I flew to San Francisco for one of the episode shoots (that's me with BlogHer's Blake Norman, Julie Godard and Lisa Stone watching playback) - and I'll have more on The Juice in the next two weeks, as we head to New York to film an epsiode with a very cool guest. In the meeeantime check out The Juice community, or watch one of the weekly webisodes below is The Juice: Make Ahead Meals with Stephanie O'Dea from a Year in Crockpotting.
With LG DTXTR LG is branching out in the texting space - because while teens are leading the way with their warp speed thumbs the rest of us (especially parents) can use all the help they can get. DTXTR has several features - most importantly the DTXTR Text Transaltor which lets you enter in any term and "translate" it into teen speak. The Translator is powered by the DTXTR Glossary which is an every growing list of terms that anyone can add to at any time. There's also an interactive DO U Know TXT quiz where you can test your text knowledge, and TXT Tips for Parents.
Right now there is a DTXTR promotion running on BlogHer - so check it out for a chance to win the LG enV2 or Lotus. These phones are pretty rad, I should know, they're all locked in my desk until they ship to the weekly winners.
Ford Fusion 1,000 Mile Challenge
One of the many projects that 360 Digital Influence is involved with over at Ford was the recent 1,000 Mile Fusion Hybrid Challenge. For nearly four days here in DC a team of Ford Hybrid engineers led by Wayne Gerdes, the world record hypermiler, used Eco Driving techniques to drive over 1,000 miles on a single tank of gas in the 2010 Ford Fusion Hybrid. The team actually did better - going over 1,400 miles before rolling to a stop. I was there with our team creating video, live-Twittering, and hosting bloggers as they took Eco Driving clinics with the Ford team. Below is a video of the final day of competition when NASCAR star Carl Edwards (fresh of his amazing crash at Talledega) flew in to drive the team over the 1,000 mile marker.
So, now you know where I've been. More to come!