XMen fans everywhere are getting amped for the premier of the XMen Origins series - which begins with Wolverine on May 1. In an interesting, die-hard fan oriented twist Hugh Jackman appeared in a brief YouTube video a few weeks ago stating that the world premier (you know, the red carpet event that usually goes down in LA or New York) will be determined by fan voting.
Anyone can visit the X-Men Origins Premier Map and vote for your town. Interestingly, the winning destination will be chosen based on the percentage of the town/city that votes rather than the total number of votes - ensuring that Dexter, MI can compete against Chicago, IL.
Consumer voting is one of the oldest ways to generate excitement around an event or contest - and social media has allowed these types of competitions to expand the circle of engagement to national, or even international levels. It's fun to see WOM-generating voting contests being scaled up and leveraged for more than karaoke contests and YouTube video contests.