I've gotten several emails from all of you over the last week asking my opinion on the planned Heinz logo change.
For those of you who don't have Heinz news on their RSS feed, the plan is to remove the pickle from the label and replace it with a tomato that is more reflective of the product. The new logo, which has already rolled out in Europe, will only appear on the Heinz ketchup product and will be accompanied by the new tag line "Grown not made."
Heinz's association with the pickle originated at the 1983 World's Fair when a pickle pin to draw customers to his booth. With tomato ketchup actually being the 10th product introduced by Heinz (horseradish, sour gherkins, mixed sour gherkins and chow chow pickles were the first) the pickle is also a clear nod to the company's early days. In fact, HJ Heinz is actually the fourth official "name" of the company - the first was the Anchor Pickle & Vinegar Works.
I'm not one to stand in the way of progress, but I think I'm going to have to go with the Save the Heinz Pickle! Facebook group that was recently formed (and has over 2,000 members, including yours truly.) Heinz logo is iconic and should not be messed with. It's one thing to iteratively evolve a logo over time to make sure it stays fresh - but taking the entire freaking pickle off is like putting the Morton's Salt Girl in a poncho, or giving Larry the Quaker a buzz cut.
While the new logo will in no way deter me from purchasing Heinz ketchup, I can confidently state that I have no plans to remove the pickle from this blog's logo.