The other night I was in Five Guys (aka the best place for burgers in the whole world) and I noticed, much to my delight, that the Heinz ketchup packets had a variety of different designs on them. Of course I dug through their condiment stand, pulled out all 12 different varieties and photographed them while curious onlookers observed me as if I was some sort of Rainman.
Naturally I was intrigued, and set off to find out what the deal was with these fun packets. A few searches on The Google turned up several press releases on Heinz Ketchup Creativity 2009, a nationwide ketchup packet art contest for school kids.
Before I say anything else, I want to design a fucking ketchup packet! Deep breaths.
This is the third year that Heinz has hosted the contest - which is billed as a way for kids to explore the world of art, and learn about food and nutrition. The contest is broken out into different grades, and there are downloadable PDF lesson plans for teachers which include activities like growing tomato plants, Fun Facts, and crossword puzzles (for grades 1 - 3.) New this year, popular Pop Artist Burton Morris will be helping Heinz with the judging.
The deadline for submissions is February 28 - so there is still time to get the party started in your classroom. The winner gets $1,000, plus an additional $1,000 worth or art supplies, and $1,000 worth of ketchup.
On the WOM side, I will watch with interest to see how they promote the "America Votes" component, where the public chooses the final winners from among a group of chosen semi-finalists. Seems like a great buzz generating component to an educational Heinz Top This! style challenge for kids. Now, all I need to do is find a school child who will enter my submission as their own... how hard could that be??
Note to Heinz, for the love of God don't make me go all Gil Grissom looking for stuff like this. As a brand fan, I need little to no provocation to blog/Twitter/buzz about pretty much whatever you send my way! I'll even accept non-personalized press release emails (see, I really am serious!)