Dave Ciesinski, VP of Ketchup at Heinz, has apparently been reading The Catch Up Lady and took the time to send me the following note:
"We've been reading your ketchup blog and we love it. As a matter of fact, we love everything about ketchup. Keep up the good work!!"
So, pull up a chair and let me explain to you why this is freaking awesome (beyond the obvious awesomeness.)
I spend most of my days working with huge companies to develop word of mouth strategies - many of which involve engaging vocal, hyperconnected brand fans. Writing this blog has helped me professionally because I *AM* a hyperconnected brand fan. Any time I develop a strategy or brainstorm tactics I silently give it the "Heinz Test" - if Heinz contacted me with this opportunity would I, as a brand fan and blogger, be energized? Having Heinz give me a virtual pat on the back feels like coming full circle, personally and professionally.
Hopefully this is a dialouge I can continue to bring you all more ketchupy goodness. In the meantime I'll just say America Heinz Fuck Yeah!
(BTW, this picture was taken at 5:30am at a diner in Midtown after a night or karaoke with Tim Brunelle, Doug Meacham, David Armano, Paul McEnany and Sean Howard. Some people have comfort food, I have a comfort condiment.)