Two years, two months and 16 days after I started this blog I finally received the validation I have been seeking since I first became a Heinz brand fan at age 2.
Dave Ciesinski, VP of Ketchup at Heinz, has apparently been reading The Catch Up Lady and took the time to send me the following note:
"We've been reading your ketchup blog and we love it. As a matter of fact, we love everything about ketchup. Keep up the good work!!"
So, pull up a chair and let me explain to you why this is freaking awesome (beyond the obvious awesomeness.)
I spend most of my days working with huge companies to develop word of mouth strategies - many of which involve engaging vocal, hyperconnected brand fans. Writing this blog has helped me professionally because I *AM* a hyperconnected brand fan. Any time I develop a strategy or brainstorm tactics I silently give it the "Heinz Test" - if Heinz contacted me with this opportunity would I, as a brand fan and blogger, be energized? Having Heinz give me a virtual pat on the back feels like coming full circle, personally and professionally.
Hopefully this is a dialouge I can continue to bring you all more ketchupy goodness. In the meantime I'll just say America Heinz Fuck Yeah!
(BTW, this picture was taken at 5:30am at a diner in Midtown after a night or karaoke with Tim Brunelle, Doug Meacham, David Armano, Paul McEnany and Sean Howard. Some people have comfort food, I have a comfort condiment.)
Ahahha best picture ever! Also, ketchup + mac n' cheese FTW!
Posted by: Minjae | October 19, 2008 at 01:02 PM
Congrats!
Posted by: Rose | October 20, 2008 at 09:50 AM
Congrats! Ketchup absolutely = happiness!
Posted by: lacochran | October 20, 2008 at 11:38 AM
French's 4 LIFE!
Posted by: Rob | October 20, 2008 at 12:00 PM
Tater tots for everyone!
Posted by: Ian | October 20, 2008 at 10:29 PM
It's always great to have a company contact you without having to call them out on something- great work!
Posted by: Patrick | October 21, 2008 at 12:55 AM