The blogosphere is all abuzz these days about MoveOn.org's personalized video where your name (or the name of a friend) is actually inserted into a news reel in which it is discovered that Obama's one vote loss on November 4th could be traced back to YOU - a single apathetic voter.
And behold - a viral video! According to the ticker on MoveOn.org, the video has been sent to over 6 million people. One day I'm going to go blue in the face and die explaining the strategy behind the development and promotion of a truly noteworthy and shareable video. This video works because it's the Purple Cow - it's relevant, it's new, it's remarkable, it's well promoted, and there is a built in "care to share" factor that encourages people to pass it along (hell, I even sent it to myself!)
I love the social media that's come out of the election - from the GOP Vetting Emporium and Taco Stand to the It's Raining McCain Ladies. The national spotlight on a common issue combined with the Web 2.0 technology readily available to every freakazoid in the country has given people a way to amplify their voice (for good or for bad) in a meaningful way. Now if only we could come up with a "viral video" to make DC a state...
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