This season Michigan unveiled a new coach, a new offense, a new (partially done) addition to the stadium, and new uniforms. Gone are the Nike swooshes, replaced with the Adidas triangle.
The home jerseys are pretty much indistinguishable from the old ones, save the different logo. The away jerseys get a little funky with some yellow strips many feel are reminiscent of West Virginia's (we steal their coaches, why not their jerseys?) The new jerseys also feature the famous Bo Schembechler quote that graces the doorway leaving the locker rooms "Those Who Stay Will Be Champions."
This is totally judgmental and shallow, but am I the only one that feels like Nike is like the ultimate D-1 sponsor, and anything else is a little second rate? Or am I just the victim of great marketing? Someone* hilarious in Ann Arbor agrees with me, or is equally label obsessed, and took the opportunity to customize his own jersey cut-out with an inspirational message - which I'm sure Adidas appreciated.
(*Disclaimer, "someone" = my brother.)
That's a little different. I like it!
Posted by: Darnello D. | March 09, 2009 at 02:52 PM