(File under: I can't just stop posting about the Olympics cold turkey.)
Well, that didn't take long. In my Wrap Up post on the Lenovo Voices of the Olympic Games project I noted that everyone from sponsors, to sports federations, to country OC's, to bid cities, to your mom was going to start building social media into Olympic campaigns of the future.
From my friend across the pond (who works for the London 2012 communications agency) I have learned that London has wasted absolutely no time using social media to start creating excitement and anticipation for the 2012 Games. In advance of the Handoff Ceremony last Sunday this video was posted to the London 2012 YouTube Channel. (That's right, there is a channel! It was created *two years ago* and it's optimized within an inch of its life. It already has nearly 1000 subscribers.)
The video encourages people to submit their own celebration photos, which are being collected and displayed in UK-shaped mash ups. This strategy is a great way to get the Brits pumped about the Games, and sends a strong message that London is not going to stand by and get shown up by the spectacular show that Beijing just wrapped up.