Catch Up Lady Is...

  • ...the blog that goes with everything. Your daily source for a hilarious take on social media, marketing, ketchup, Michigan and pretty much whatever else I feel like.

    Send all tips to: catchuplady at gmail dot com

Twitter Stream

Your email address:


Powered by FeedBlitz

« Red Neck Seafood Dinner | Main | Lenovo's Voices of the Olympics Games »

July 03, 2008

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c868a53ef00e55385ca108833

Listed below are links to weblogs that reference Heinz #1 in Brand Equity! Angels Are Singing.:

Comments

Anthony

TUBING!

You bring the ketchup, I'll bring the beer.

Paul Heayn

Hey Kaitlyn,

A few months ago I saw your PRSA presentation on social media at Ogilvy’s office in DC [awesome job] and proceeded to add your blog to my RSS reader.

Anyway, I just got around to reading this post and read that Hershey's was measured at the top of brand equity, but that might change next year.

Over the past month there have been online discussions about candy companies who are unable to include the term “milk chocolate” on their packaging after they replaced cocoa butter with vegetable oil in their chocolate formulas. The comments are mostly negative with people saying, “I brought a bag of kisses last month, and it tasted like plastic.” [QuantumBrain, Digg]

Do you think there anything Hershey’s can do to save their brand from being tarnished with hundreds of negative comments on Digg, The Consumerist, ABC News, and The Candy Blog?

[I do not work for any Hershey's or any other candy company.]

http://www.typetive.com/candyblog/item/kissables_reformulated/
http://consumerist.com/5034753/hersheys-kissables-no-longer-legally-considered-milk-chocolate
http://digg.com/food_drink/Chocolate_Lovers_Pained_by_Candy_Changes
http://abcnews.go.com/Business/IndustryInfo/story?id=5689239&page=1

The comments to this entry are closed.