In the news I take 100% credit for category, I just read that Heinz ketchup ranked #1 in measure of brand equity by Equitrend, "a 28-year brand-equity study that measures more than 1,000 brands across 39 categories based on six base measures: familiarity, quality, purchase consideration, brand expectations, distinctiveness, and trust."
For the first time ever, the study included a measure of WOM activity and tied it to the brand equity of a product - placing real credibility in WOM marketing's impact, as well as the power of a brand fan or detractors social graph. (I believe this to be the category in which the Catch Up Lady blog placed Heinz over the top.)
Other top place finishers included M&Ms, Hershey Bars, Hershey Kisses, Duracell Batteries and Cheerios. You can either take this as a total validation of HJ Heinz credo, "To do a common thing uncommonly well brings success," or as a total validation of American's being complete fat asses.