While HillaryIsMomJeans offers you a brand new awful thing Hillary did every time you refresh the page (Hillary is Finkle, Finkle is Hillary!), BarackObamaIsYourNewBicycle (of course) proffers hopeful, happy messages such as:
- Barack Obama folded you a paper crane
- Barack Obama paid your speeding ticket
- Barack Obama followed you on Twitter
- Barack Obama warmed up your car for you
- Barack Obama made you a mix tape
- Barack Obama rescued you from drowning
BarackObamaIsYourNewBicycle was started by a 35-year old San Fran-based editor of Wired, who noted that his wife's (who is an avid cyclist) involvement in the Obama campaign has become her new bicycle. In addition to HillaryIsMomJeans, the site has spawned other Bicycle imitations in homage to everyone from Steve Jobs to Ron Paul to - itself - in the form of "The 'Is Your New Bicycle' Meme is Your New Bicycle" (isyournewbicycle.com) which spews forth such existential one offs as "The 'Is your New Bicycle' Meme is a maze of twisty passages, all alike." Deep man.
From a social media perspective, I find these sites really appealing in their simplicity, engagement factor and "viral" capabilities. HillaryIsMomJeans got over 10,000 submissions in four days, inspired a Facebook group that currently has nearly 200 members (and some sweet mom jeans photos), and a t-shirt contest. I'm sure this fad will be played out sooner rather than later, but for now I'll just hop on my bicycle (or someone's bicycle, I'm a little confused by all the bicycles...) and enjoy the ride.