A tipster emailed me what appear to be teasers for the Pepsi MAX Super Bowl commercial. There are four posted to an unbranded YouTube channel. Based on these I have no idea what to expect from the full length spot, but will keep you posted.
It's interesting to see what some big brands are doing to extend the life of their uber expensive Super Bowl spots. While many of last year's ads had microsite extensions, pointed to some branded experience online or lived on via YouTube, I don't recall any big time ramp ups. (Anyone think of anything?) Going beyond post-ad follows ups and creating comprehensive digital experiences certainly seems like an obvious way to amplify your campaign message and authentically engage consumers with your brand both before and after the big game (aka the big ad buy.) More of this to come, I'm sure - I'll be following Sunday's spots with a particular eye towards social media tie-ins.
BTW, I liked this one best because at my very first job, when I got really animated, I am TOLD that I would bob my head up an down - leading my awesome co-worker to mock me endlessly with his own bobble head Kaitlyn routine. Thanks Niko, no don't worry - my self esteem is fine. Seriously.
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