Last night I attended a small dinner hosted by executives from General Motors, who were in town for the opening of the DC Auto Show, and announcements about their Project Driveway program, which is giving a handful of DC area drivers fuel cell Chevy Equinoxes (Equinoxi?) for three months of road testing. With Mark LeNeve (VP of Sales, Service & Marketing) and Beth Lowrey (VP of Environment and Energy) anchoring the event, most of the thirty attendees were members of the mainstream media, however (lucky for me), GM had wisely thrown some of the DC's “blogerati” into the mix.
Imagine what an automotive company could do with this model, given how passionate (and knowledgeable) consumers are about their vehicles. Not only would a company benefit from consumer input at each stage outlined above, but the longer term benefit of creating a new channel to communicate with consumers would be invaluable – especially to a domestic automaker looking for credibility.