Cusp - Pushing me to the brink

Hello friend.  It's been far, far to long since my last Rant on this blog.  So take a seat and witness my fury, which today is directed at Cusp, the new upscale clothing boutique from Neiman Marcus in Georgetown.

For those of you who don't know me, I'm no crunchy hippy with a bone to pick against the latest "establishment" store on M Street.  I'm a Diane Von Furstenberg wearing, Tory Burch flat buying prepster with a penchant for designer clothes and shoes (when I can find the budget, which is actually not that often - but I digress).  In short, I'm Cusp's target market - in fact, I was there this weekend.

So, why the change of heart?  Because every day when I walk home from work I walk by the store.  And more days than not, their gigantic, 12-foot high, double wide, trendy doors are standing WIDE open - blasting cold air out onto M Street.  By now you're probably realizing I'm "some sort of Big D Democrat", and you're right. 

Seriously, WHAT are they thinking?  I feel bad when I leave my A/C on when I'm at the gym, and they are apparently singlehandidly trying to aircondition the entire Georgetown shopping district.  Is your strategy that the blast of cold air is going to entice me to come into your store and fondle designer threads, and then in my frosty bliss throw down $400 for a pair of pants?  If it is, it's not working.  Every day when I trudge home in the 100 degree + weather I feel the breeze, and it makes me want to slam the doors shut and bitch smack the regional manager who came up with that plan.  Probably not the reaction they're going for from a 26 year old woman.  Lucky for me, Intermix is right down the street.  (If they start leaving their door open too I'll be really effed!)

Comments

[Madame M]

Don't ever go to Waikiki. You'll truly be livid: they have a small mall there that, while it's devoid of gates (going for the "natural breezes" type of a/c) is actually air-conditioned enough to get a significant part of Kalakaua Avenue icy-cold.

[John Bell]

I shake my head at the folks (who have no apparent handicap) who use the electric door-assist to swing the old-school doors wide open letting out gushes of cold air instead of using the revolving door or squeezing through the other door.

[Catch Up Lady]

Now that I pay attention I notice other stores in Georgetown doing this as well and it blows my mind.

Re: the revolving door, I don't think that people realize the difference between the two, or why it's better to use a revolving door. I've seen office buildings with small signs that say "Please help conserve energy - use the revolving door" which I think helps connect it for the numnuts. I have to admit, though, that I do it sometimes go through the "real" door without thinking, especially if there is someone coming in or out of it... I guess after this post I need to watch it!