I never thought a day would come when I would desperately wish to be in Collinsville, Ill on a beautiful Saturday... but then again no one has ever attempted to fill the world's largest ketchup packet in Collinsville before either. How big is said packet you might wonder? Big enough to be a Guinness Book of World Record contender at 8 feet tall, 4 feet wide and 9 1/2 inches thick. When full it will contain 130 gallons of ketchup (mmmmm!) and weigh ~1,500 pounds.
Heinz is donating 4,000 14oz ketchup bottles, which can be purchased and contributed to the packet for a dollar. All profits go directly to Heinz. Juuuuust kidding. What kind of stunt would this be without a tear jerk factor? The proceeds from the event go to the Collinsville Christian Academy, which is not only celebrating its 25th anniversary, but is trying to rebuild over 4,000sq feet of the school that were lost in a fire just this week.
Being from the midwest, I can see the appeal of doing these events in a fly over state with tightly knit communities - but Heinz should really consider doing the mother of all stunts in DC - like "a nation rallies behind Heinz on The Mall" - that way I can come live blog and eat ketchup... think about it!