Clay Automotive, of Boston, has literally opened the kimono in their new ads hosted on YouTube. One video, titled "Let's Get Naked" features a portly salesman who notes, "hosed, cheated, scammed, porked... there are a lot of names for what happens in a dealer showroom, and most of them are unsavory." The spot then goes on to discuss the, "7 hidden ways car dealers take you," and how Clay Automotive will help you avoid these common pitfalls.
Clay Automotive's tagline is "We'll show you everything", which they take quite literally as the salesman strips down to his skivvys demanding to know if we'd rather see him "cloaked in lies" or if "his semi-naked body is more grotesque than what happens to good decent citizens in car show rooms every day." If you really can't stand the dude naked, you can venture on over to the Clay Automotive website to Dress The Sales Guy, who is now wearing even LESS (think leopard print panties...yyyeeeah).
So let's get this straight, a local car dealer out of Boston is able to create humorous, well-directed viral video spots and a corresponding website that actually resonates with the online public? Stop the presses!!
Dear Fortune 500 Companies,
Stop by Clay for your next car and a Web 2.0 marketing lesson.
(Note that I would pay money to see a Clay Automotive and Eastern Motors collaboration.)