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March 28, 2007

Would you could you in a house?

News broke on ad blogs today that Riley, a North Carolina based company will begin securing product placement in actual homes. (You know, that humans live in). The launch release states that the company will turn "upscale new homes into a media vehicle." Apparently this means that products will be strategically purchased for homes, which are then constructed to highlight the efficacy of the product's attributes.

This sounds pretty sketch to me, but Harold Heinz... call me.

Posted on March 28, 2007 at 09:41 PM in Marketing/Advertising |

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