The man in the picture is no Gucci model, my friends. That man is a swindler (a liar! a crook! a con artist!), who called up SonntagsZeitung, a large Swiss weekly, and booked a 2-page, $50k spread of HIMSELF in a "Gucci ad", and then billed the whole thing to Gucci. Because the ad was booked close to press time, the paper did not vet the ad, and low and behold it was nothing more than your average citizen with a bottle of Gucci perfume photoshopped over his arm.
[Now let me tell you, my Fucci (fake Gucci) alarm bells went off when I saw the ad. Your average consumer may think this guy looks like a Gucci model, but this quasi-creepy looking, no chiseled-chin-having guy with a 5 o'clock shadow didn't fool me! (for long anyway...hehe).]
SonntagsZeitung's rival paper, Blick, ran the damning heading, "Schwindler fälscht Gucci-Inserate!" Yeah!! What's up now?!! (Via AdFreak)