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February 19, 2007

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Jetpacks

If you're blogging about it, then they're off to a good start. But if they start promoting it, they run the risk of backlash from people saying "Cadillac is trying that viral thing in a fake way."

At least the blogger is transparent about who he is and isn't calling himself "Raving Cadillac Fan." But you're right, Kaitlyn; it's like they're checking the viral box.

Suggestion for would be bloggers/viralists in the corporate realm: post comments on other sites relevant to your sector and keep your blogging regular. Eventually, credibility builds and links pile up. People won't care if you're a corporate blog if you're playing the game correctly.

If Caddy got smart, Rob Kotorak would be over here at Catch Up Lady posting a comment on this entry.

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