Another one bites the dust? GM asked to pull "Robot" Super Bowl Ad

ABC News Radio reported this morning that General Motors had decided to pull its "Robot" Super Bowl ad after receiving pressure from The American Foundation for Suicide Prevention.  The spot in question features a cute assembly line robot fleeing the plant after dropping a bolt, only to take to the streets and see beautiful GM cars all around.  The robot eventually attempts to take his own life by jumping off a bridge - and wakes with a start to find himself back in the factory.

I think many people, including myself, have been touched by suicide in their lives, but this ad did not trigger any kind of "Heeeere we go" reaction from me (a la the Snickers controversy), and I'm a pretty PC person.  What's next?  The Coalition of Flat Chested Women protesting the GoDaddy ads?  I hear the CFCW has some extensive funding and friends in high places...

(Edit: Detroit News reports that GM will NOT infact pull the ad stating that it is  "a story of GM's commitment to quality It is not intended to offend anyone."  Stay tuned for details...)