While "sex-patches" aimed at increasing satisfaction for post-menopausal women (a la Viagra) remain in FDA mandated test trials, Zestra, a new entry into the "female lubricant" segment is hoping to cash in on the booming female pleasure market. Brand leader K-Y (Johnson & Johnson) has seen sales quadruple in the last three years, in part due to their well-received Warming Liquid.
With $10 million in private equity funding to fuel their ad campaign, Zestra Laboratories CEO Younis Zubchevich hopes to reach over 90 million women starting this spring. Zubchevich is clearly glossing over the fact that Zestra sounds like something you'd put on your salad. "Pass the
Bacos Zestra honey!"