By now most people have seen the popular BMW holiday commercial featuring two kids opening gifts on Christmas morning, and literally SHRIEKING with delight for over a minute at what appears to be a toy robot.
The video is real footage of Brandon and Rachel Kuzma - now teenagers - opening a Nintendo 64 eight years ago. The video was originally loaded onto Brandon's own website and quickly made the rounds on some sites popular with skateboarders before jumping onto VH1's Web Junk show and into the mainstream. In September, Jay Leno featured the spot on his show where it caught the eye of BMW ad agency GSD&M which bought the rights to the video for their own use. According to an article in the Baltimore Sun, the video has been viewed over 4 million times on various video sharing sites, including YouTube.
Has BMW opened the door on co-opting popular consumer-generated web footage for corporate use? Only time will tell - but I think we can all agree that organic footage on YouTube is often times funnier than anything an agency can dream up.